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2021 Annual Conference





The 2021 Annual Conference will be held in a hybrid format with both in-person and virtual options available. It’s not too soon to reserve your hotel accommodations at the conference hotel headquarters, the Pfister Hotel in downtown Milwaukee. Built in 1893, the Pfister Hotel is located near the historic Third Ward and celebrates a grand tradition of gracious service and impeccable style. The PRIA room rate is $189/night, plus taxes.

The Pfister CleanCare Pledge is an all-encompassing health and safety initiative created by Marcus Hotels & Resorts, that incorporates industry best practices and protocols for cleanliness, sanitization and operations for the group’s hotels and restaurants. The Pfister CleanCare Pledge is comprised of four main initiatives, including increasing sanitization, the use of personal protective equipment (PPE), the practice of social distancing and low-to-no contact interactions between our guests and associates. This protocol is updated, as appropriate, and complete information can be found here.

Planning is underway for the 2021 Annual Conference. Do you have an idea for a general session or breakout forum? Contact the PRIA offices.


2021 Annual Conference

August 30-September 2
Pfister Hotel
Milwaukee, WI
Online Reservations
or call: 414.935.5942
12 Reasons to Attend

Registration will post here in late May.